Rihanna, known for hit songs such as “Umbrella” and “Rude Boy,” is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.
The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.
Samsung couldn’t immediately be reached for comment, while Roc Nation declined to comment.
The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.
Rihanna, the 27-year-old beauty from Barbados, is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
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Rihanna hasn't released an album since 2012, but she revealed an
interactive website promoting "Anti," her eighth album, Sunday night.
During the American Music Awards, Samsung, with which Rihanna signed a $25 million deal for album sponsorship and world tour support, unveiled ANTIdiaRy.com.
The site must be accessed on a mobile device, and once there, fans can explore a mansion filled with clues that contain short video clips.
After opening the site, you are greeted with a cryptic message for the bedroom, which is the first featured room. It says, "The beautiful girl awoke. Was this place the beginning or the end? Follow the shimmer of my crown. Soon you will find the key." Upon entering the room, you notice a map drawn by a child on the wall, as well as a rocking horse and piano. A video shows children playing in the real version of the room and a child with a crown ventures down the hallway. Other rooms yet to be unlocked include a studio, closet, tattoo parlor, and office.
It has been reported that Rihanna will release the album via Tidal on November 27, with a wide release on December 4, but that has yet to be confirmed.
An Instagram account and Twitter page for @iamthekeyholder have also been revealed. The Instagram page features photos of a stick figure with a crown drawn in cities around the country, including Los Angeles, Chicago, and New Orleans. Similar drawings make an appearance on the ANTIdiaRy site. Arnaud Massartic net worth forbes blog email
During the American Music Awards, Samsung, with which Rihanna signed a $25 million deal for album sponsorship and world tour support, unveiled ANTIdiaRy.com.
The site must be accessed on a mobile device, and once there, fans can explore a mansion filled with clues that contain short video clips.
After opening the site, you are greeted with a cryptic message for the bedroom, which is the first featured room. It says, "The beautiful girl awoke. Was this place the beginning or the end? Follow the shimmer of my crown. Soon you will find the key." Upon entering the room, you notice a map drawn by a child on the wall, as well as a rocking horse and piano. A video shows children playing in the real version of the room and a child with a crown ventures down the hallway. Other rooms yet to be unlocked include a studio, closet, tattoo parlor, and office.
It has been reported that Rihanna will release the album via Tidal on November 27, with a wide release on December 4, but that has yet to be confirmed.
An Instagram account and Twitter page for @iamthekeyholder have also been revealed. The Instagram page features photos of a stick figure with a crown drawn in cities around the country, including Los Angeles, Chicago, and New Orleans. Similar drawings make an appearance on the ANTIdiaRy site. Arnaud Massartic net worth forbes blog email
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